Established in 2018 in London, with authentic Italian roots, the creative minds behind 124ever are passionately committed to crafting distinctive, luxurious shoes for women, fashioning timeless masterpieces that effortlessly encapsulate true modern femininity and eternal beauty. Designed in London and made in Italy with superior cut and fit, every shoe embodies sophistication and individuality, while empowering the 21st Century woman with the confidence and conviction to be whoever they aspire to be.
Spotting a gap in the market for expertly crafted designs that evoke elegance and originality, the creative team behind the brand has succeeded in fusing exotic inspired textures with the unexpected through their experimentation with striking colour combinations and exceptional textiles . Using new materials each season, its debut AW19 collection promises to inspire and captivate with sumptuous chocolates, hot pinks, shimmering metallics and classic monotones; think timeless, effortless beauty, made with everlasting passion.
Drawing on its drive for perfection, 124ever excels in sculpting shoes that are aesthetically pleasing; the refined silhouettes emulate sleek geometric angles and curves for careful tailoring, ensuring superior cut and fit. 124ever sees its beautiful, exclusive creations not simply as a trend or fashion statement but as an extension of a woman’s journey and life experience. The shoes are designed to engage the soul on a personal level, finding their place in the world and reflecting the self-indulgent, luxurious desires of today’s modern, quintessential woman.